INTERACTION / PHYSICAL WORLD
Sensors, electronics and software come together in installations that invite people to take part.
Technology · Operations · ExperiencesSão Paulo, Brazil ↗
From concept
to experience.
I’m Arthur Anderaos. I bring technology, creativity and operations together to turn ideas into real-world experiences.
Explore my work ↘01 / Intersections
Where ideas take shape.
GAMES / PARTICIPATION
Quizzes and compact games that make the audience part of the experience.
CAPTURE / MEMORY
Photo booths, video booths and visitor journeys that extend the experience beyond the event.
SOFTWARE / OPERATIONS
Registration systems, management tools and automation that bring clarity to operations.
Illustrations of the areas I work in.
02 / About meBetween vision
Between vision
and execution.
I’m a partner and Head of Operations at Phygital, an event technology company founded in 2017.
My work connects creativity, development and operations: understanding the idea, bringing the pieces together and making the experience work in the real world.
PhygitalEvent technology
São PauloA base for ideas and action
A good idea needs to come to life.
01 / UNDERSTAND
Start with the experience
What will people feel, understand and do? The purpose of the interaction guides the choice of technology.
02 / BUILD
Bring disciplines together
Software, hardware and production move together. Prototyping helps test the idea and refine what matters.
03 / DELIVER
Design for operations
Delivery continues at the event: the environment, visitor flow and the people running the experience are all part of the design.
Technology with purposeIdeas come to life.